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Over 300 Units of All-New Proton X50 Sold during the First Day Unveiling at Permaisuri Zarith Sofiah Opera House

2020-10-27

Johor Bahru, 27th October 2020 – The highly anticipated car model, Proton X50, is officially launched today! Mr. Kuek Ser Kee, Managing Director of AG Autoworld (the authorized 4S dealer for Proton), and Mr. Richard Hu, Chairman of R&F Development Malaysia, unveiled the brand-new model at Permaisuri Zarith Sofiah Opera House, the first opera house in Johor.

AG Autoworld is nominated by Proton Edar to become the first-ever and also the biggest Proton 4S dealer in Johor. Celebrating the official unveiling of Proton’s brand-new X50, AG Autoworld had hosted an exclusive event for their premium customers to witness the showcase. Proton X50 has been receiving tremendous responses since its preview on 15th September. Today Proton has officially unveiled its price & package – the highest specs at RM103,300 while the lowest is only at RM79,200.

The Proton X50 is the second all-new product to result from the partnership between Proton and Geely. Built on the group’s BMA (B-segment Modular Architecture) platform that also underpins products from Geely and Volvo, the model will feature turbocharged engines, a seven-speed DCT gearbox as well as the next generation of advanced driver assist systems. There are 4 variants and 6 colours options to choose from, including Snow White, Armour Silver, Jet Grey, Ocean Blue, Citric Orange (exclusive colour) and Passion Red (hero colour). 

During its first day of launching, AG Autoworld had received over 300 bookings. “The booking number is overwhelming. We would like to thank all the customers for their interests and supports,” said Mr. Kuek Ser Kee, Managing Director of AG Autoworld: “We had specially selected Permaisuri Zarith Sofiah Opera House to introduce the highly anticipated Proton X50. We believe both had reinforce each other’s international standard by giving a high-level car unveiling event to our premium guests.”

On the same day of its Customers Day, AG Autoworld also announced its exclusive collaboration with R&F Development Malaysia to giveaway a brand-new Proton X50 in their ‘Shop & Win a Proton X50’ campaign. Starting from the first day of their Christmas campaign on 26th November 2020, R&F Mall JB shoppers can participate in the lucky draw campaign with a minimum spend of RM100, and stand a chance to drive the all-new Proton X50 home! For more information, shoppers can visit R&F Mall Facebook fanpage.

"We are honoured to host the event and be the very few first to experience Proton X50,” said Mr. Richard Hu, Chairman of R&F Development Malaysia, “Permaisuri Zarith Opera House is set to inspire and cultivate the culture of the arts in the city. The extravagant hall design and state-of-the-art sound and lighting systems are able to host various functions and events, such as large conferences and products launching like today. We look forward to present more shows and events at international level to Johoreans.” 

For more information on Proton X50, please visit https://www.facebook.com/agautoworld; For more ‘Shop & Win a Proton X50’ event details, please visit R&F Mall Facebook page https://www.facebook.com/RnFMallJB & https://www.facebook.com/princesscove.rf

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